This leaflet outlines what the industry needs at EU level and provides relevant facts and figures.
It strikes a positive note and makes a series of concise arguments in favour of print while ensuring a proper balance and respect for digital communication.
It does this through a series of bullet points around the theme of, “print is…”. The headings are Print is: effective, innovative, creative, sustainable, socially responsible and, a large-scale manufacturing sector.
The leaflet also sets out the main priorities for Intergraf’s lobbying activities—namely to restore the competitiveness of the European Graphic Industry and maintain the balance between Print and Digital Communication. Finally there is a list of Intergraf Member Federa
tions and an infographic of where print sits within the circular economy.