2016 European Direct Mail Market Report

2016 European Direct Mail Market Report

 In November 2016, Intergraf and FEPE invited the direct mail industry to a seminar in Barcelona, with the aim of producing an action-oriented report to provide players in the direct mail industry with ideas about what they can do to improve their competitiveness. Smithers PIRA were commissioned to produce a market analysis of direct mail in Europe, including prospects of the industry until 2021. The finding of this research along with case studies and insights from other experts relevant to the industry, were presented at the seminar.

The first part of this report (strategic approach) draws together the issues and conclusions of the seminar. It presents an industry overview, the themes of a SWOT analysis undertaken by delegates, and then sets out some of the strategies that need to be considered and actions that need to be taken to succeed in direct mail – indeed to not only survive, but thrive in the future. Finally, it summarises what delegates hoped to take back home to their businesses and countries from the seminar.

The second part of this report (economic approach) contains the Direct Mail market analysis by Smithers PIRA. It presents an overview of European Direct Mail market and trends as well as future outlook.

The report is free of charge for Intergraf and FEPE members, as well as participants of the seminar. For all others the report costs €250. Contact Alison Grace for more information or to purchase the report, This email address is being protected from spambots. You need JavaScript enabled to view it..