Array ( [session_type] => Array ( [0] => Anna [1] => Joanna [2] => Jon [3] => Jules [4] => Nikolaas [5] => Osvaldo [6] => Paul [7] => Peter [8] => Pieter ) [session_track] => Array ( [0] => Vezzali [1] => Stephenson [2] => Harper Smith [3] => Lejeune [4] => Verhelst [5] => Bosetti [6] => Horton [7] => Stael [8] => De Buysser ) [linkedin] => Array ( [0] => 2 [1] => 2 [2] => 2 [3] => 2 [4] => 2 [5] => 2 [6] => 2 [7] => 2 [8] => 2 ) [photo_2] => Array ( [0] => Product and Strategic Designer [1] => Managing Director [2] => Print consultant [3] => Managing Director [4] => Product Innovation Partner [5] => Industrial Director Europe [6] => Principal. Packaging & Graphics. Innovation R&D. 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Her academic background combines design thinking with strategic business approaches. At Ghelfi Ondulati S.p.A., a leader in Italy in corrugated packaging, Anna Vezzali has been Product and Strategic Designer since June 2023. The company's history of innovation spans from perfecting flexographic printing to pioneering the first adoption of digital printing on corrugated in Europe. Seven years ago, Ghelfi initiated a groundbreaking hybridization project, which led to the creation of a hybrid printing press that expanded capabilities in both the corrugated market and the paper flexible packaging sector, where Ghelfi has recently entered. Anna excels at bridging research and strategic marketing, leveraging her analytical skills to identify emerging market opportunities. Her collaborative approach facilitates productive partnerships between technical departments and market-facing teams. Working within Ghelfi's innovation team, she regularly engages with academic institutions and attends external events to translate insights into long-term projects and products that effectively respond to market needs within the product-system framework. [1] => Joanna Stephenson is Managing Director of Think B2B Marketing, a leading international marketing and communications agency specialising in the print and packaging sectors. With over 30 years of commercial, R&D and marketing experience in the industry, she works with 35+ print and packaging OEMs, suppliers, and converters around the world in a strategic advisory role. She is also a former Director of FIAUK, a non-executive director, and a co-founder of Young People In Print, an initiative to change perceptions of the sector in order to attract and retain young talent. [2] => Jon Harper Smith has over 40 years’ experience in the printing industry through his time working with Fujifilm; and extensive knowledge of industrial and package printing businesses with particular focus on industrial inkjet and flexo processes. He has a proven ability to develop complex cross border businesses involving the provision of highly technical products that meet strict end user specifications. As a print consultant for Smithers, he has worked on a number of consultancy projects, written more than 15 printing market reports and is an experienced speaker at industry conferences. [3] => Studied International Economics at the Erasmus University of Rotterdam. After his graduation in 1987, Jules started as economic analyst at a bank in Amsterdam before joining Lejeune Association Management in 1990. In 2002, he took over the company from his father. Among the company’s 25 client associations, Jules has held responsibility for several international associations within the labelling and packaging industry, including, since 1998, FINAT, the European association for the label industry with over 600 members in 50 countries. [4] => [5] => Osvaldo Bosetti graduated in chemistry and began his career in Goglio in the R&D laboratories dealing with the issues of inks, adhesives, coatings in the flexible packaging sector. He has gained international experience in the Goglio group with 34 years of service. He currently holds the position of industrial director for packaging Europe and vice president of the Italian packaging institute. His knowledge background, combined with a deep understanding of production dynamics, allows him to implement efficient and sustainable processes. Bosetti is known for his results-oriented approach and his ability to lead multidisciplinary teams towards the achievement of ambitious goals. Under his direction, Goglio S.p.A. has consolidated its position in the global market, focusing on cutting-edge technologies and customized solutions for customers. In addition to his technical expertise, Bosetti is a charismatic leader, capable of inspiring and motivating his collaborators. His strategic vision and passion for the packaging industry have made Goglio S.p.A. a point of reference in the sector, contributing to the continuous evolution of the business. [6] => With over 20 years of experience in senior packaging roles across the UK, Europe, and APAC, Paul has expertly bridged the gap between brand owners, agencies, and printers. Having worked with leading flexpack companies including Parkside and Coveris, he led initiatives across a broad range of sectors inc. retail, FMCG, tobacco, and pharmaceuticals, all focused on optimising product shelf appeal and delivering industry-leading print quality. Now at Diageo, Paul continues to shape the future of packaging, driving innovation in print and packaging, with a strong focus on pack personalisation and sustainability from grain to glass. [7] => Peter Stael is the owner and partner of Across-consult, a company he co-founded in 2008 in Monteggio, Switzerland. With over 26 years of experience in the packaging industry, Peter comes from a family deeply rooted in this field. His expertise spans food, packaging, and retail, with a strong focus on communication, problem-solving, and sustainability. His background includes working with young adults and professionals in challenging environments, fostering collaboration and innovation. At Across-consult, he helps businesses improve communication, develop sustainable packaging solutions, and enhance market positioning. He is also a founding member of We Create Change®, an international group offering expertise in graphic design, production technology, food science, and business support. Under his leadership, Across-consult has developed sustainable solutions for international brands, including recyclable packaging and food safety innovations. Peter's work emphasizes the evolving role of packaging in consumer responsibility, supply chain transparency, and environmental impact. His company continues to push the boundaries of packaging technology, creating interactive and high-performance solutions to meet the demands of a rapidly changing industry. [8] => Pieter De Buysser is the founder of NXTGN, a consulting company supporting organizations in the adoption of AI. With a background in computer engineering, he has extensive experience as an AI strategist and advisor. Before founding NXTGN, Pieter worked at Deloitte as a senior data and AI strategy consultant, and he also held roles in innovation strategy for various businesses. At NXTGN, Pieter supports companies across industries in navigating the complexities of AI transformation, enabling them to incorporate AI into their strategies to gain a competitive advantage. In this capacity, he advises various companies in the printing industry on AI strategy. His approach emphasizes creating business value over merely improving productivity and tackling challenges in change, governance and talent in AI transformation. In addition to his advisory work, he provides AI strategy training at institutions like Ghent University, KU Leuven Continue and others, focusing on making AI accessible to business leaders. ) [session_location] => Array ( [0] => images/Shaping-the-future/2025/speakers/Shaping25-Anna-Vezzali.png [1] => images/Shaping-the-future/2025/speakers/Shaping25-Joanna-Stephenson.png [2] => images/Shaping-the-future/2025/speakers/Shaping25-Jon-Harper-Smith.png [3] => images/Shaping-the-future/2025/speakers/Shaping25-Jules-Lejeune.png [4] => images/Shaping-the-future/2025/speakers/Shaping25-Nikolaas-Verhelst.png [5] => images/Shaping-the-future/2025/speakers/Shaping25-Osvaldo-Bosetti.png [6] => images/Shaping-the-future/2025/speakers/Shaping25-Paul-Horton.png [7] => images/Shaping-the-future/2025/speakers/Shaping25-Peter-Stael.png [8] => images/Shaping-the-future/2025/speakers/Shaping25-Pieter-De-Buysser.png ) [role] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => [7] => [8] => ) [facebook] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => [7] => [8] => ) [twitter] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => [7] => [8] => ) [job_title] => Array ( [0] => 4 [1] => 4 [2] => 4 [3] => 4 [4] => 4 [5] => 4 [6] => 4 [7] => 4 [8] => 4 ) [company] => Array ( [0] => insta [1] => insta [2] => insta [3] => insta [4] => insta [5] => insta [6] => insta [7] => insta [8] => insta ) [keywords] => Array ( [0] => Anna Vezzali High Product and Strategic Designer Ghelfi Ondulati S.p.A. Italy email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker Anna Vezzali holds a Master's Degree in Integrated Product Design from Politecnico di Milano, where she completed studies focused on innovation methodologies and sustainable product development. Her academic background combines design thinking with strategic business approaches. At Ghelfi Ondulati S.p.A., a leader in Italy in corrugated packaging, Anna Vezzali has been Product and Strategic Designer since June 2023. The company's history of innovation spans from perfecting flexographic printing to pioneering the first adoption of digital printing on corrugated in Europe. Seven years ago, Ghelfi initiated a groundbreaking hybridization project, which led to the creation of a hybrid printing press that expanded capabilities in both the corrugated market and the paper flexible packaging sector, where Ghelfi has recently entered. Anna excels at bridging research and strategic marketing, leveraging her analytical skills to identify emerging market opportunities. Her collaborative approach facilitates productive partnerships between technical departments and market-facing teams. Working within Ghelfi's innovation team, she regularly engages with academic institutions and attends external events to translate insights into long-term projects and products that effectively respond to market needs within the product-system framework. _ Identity insta [1] => Joanna Stephenson High Managing Director Think B2B Marketing United Kingdom email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker Joanna Stephenson is Managing Director of Think B2B Marketing, a leading international marketing and communications agency specialising in the print and packaging sectors. With over 30 years of commercial, R&D and marketing experience in the industry, she works with 35+ print and packaging OEMs, suppliers, and converters around the world in a strategic advisory role. She is also a former Director of FIAUK, a non-executive director, and a co-founder of Young People In Print, an initiative to change perceptions of the sector in order to attract and retain young talent. _ Identity insta [2] => Jon Harper Smith High Print consultant Smithers United Kingdom email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker Jon Harper Smith has over 40 years’ experience in the printing industry through his time working with Fujifilm; and extensive knowledge of industrial and package printing businesses with particular focus on industrial inkjet and flexo processes. He has a proven ability to develop complex cross border businesses involving the provision of highly technical products that meet strict end user specifications. As a print consultant for Smithers, he has worked on a number of consultancy projects, written more than 15 printing market reports and is an experienced speaker at industry conferences. _ Identity insta [3] => Jules Lejeune High Managing Director FINAT The Netherlands email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker Studied International Economics at the Erasmus University of Rotterdam. After his graduation in 1987, Jules started as economic analyst at a bank in Amsterdam before joining Lejeune Association Management in 1990. In 2002, he took over the company from his father. Among the company’s 25 client associations, Jules has held responsibility for several international associations within the labelling and packaging industry, including, since 1998, FINAT, the European association for the label industry with over 600 members in 50 countries. _ Identity insta [4] => Nikolaas Verhelst High Product Innovation Partner VPK Group Belgium email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker _ Identity insta [5] => Osvaldo Bosetti High Industrial Director Europe Goglio S.p.A. Italy email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker Osvaldo Bosetti graduated in chemistry and began his career in Goglio in the R&D laboratories dealing with the issues of inks, adhesives, coatings in the flexible packaging sector. He has gained international experience in the Goglio group with 34 years of service. He currently holds the position of industrial director for packaging Europe and vice president of the Italian packaging institute. His knowledge background, combined with a deep understanding of production dynamics, allows him to implement efficient and sustainable processes. Bosetti is known for his results-oriented approach and his ability to lead multidisciplinary teams towards the achievement of ambitious goals. Under his direction, Goglio S.p.A. has consolidated its position in the global market, focusing on cutting-edge technologies and customized solutions for customers. In addition to his technical expertise, Bosetti is a charismatic leader, capable of inspiring and motivating his collaborators. His strategic vision and passion for the packaging industry have made Goglio S.p.A. a point of reference in the sector, contributing to the continuous evolution of the business. _ Identity insta [6] => Paul Horton High Principal. Packaging & Graphics. Innovation R&D. Diageo United Kingdom email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker With over 20 years of experience in senior packaging roles across the UK, Europe, and APAC, Paul has expertly bridged the gap between brand owners, agencies, and printers. Having worked with leading flexpack companies including Parkside and Coveris, he led initiatives across a broad range of sectors inc. retail, FMCG, tobacco, and pharmaceuticals, all focused on optimising product shelf appeal and delivering industry-leading print quality. Now at Diageo, Paul continues to shape the future of packaging, driving innovation in print and packaging, with a strong focus on pack personalisation and sustainability from grain to glass. _ Identity insta [7] => Peter Stael High Owner and Partner Across-consult Switzerland email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker Peter Stael is the owner and partner of Across-consult, a company he co-founded in 2008 in Monteggio, Switzerland. With over 26 years of experience in the packaging industry, Peter comes from a family deeply rooted in this field. His expertise spans food, packaging, and retail, with a strong focus on communication, problem-solving, and sustainability. His background includes working with young adults and professionals in challenging environments, fostering collaboration and innovation. At Across-consult, he helps businesses improve communication, develop sustainable packaging solutions, and enhance market positioning. He is also a founding member of We Create Change®, an international group offering expertise in graphic design, production technology, food science, and business support. Under his leadership, Across-consult has developed sustainable solutions for international brands, including recyclable packaging and food safety innovations. Peter's work emphasizes the evolving role of packaging in consumer responsibility, supply chain transparency, and environmental impact. His company continues to push the boundaries of packaging technology, creating interactive and high-performance solutions to meet the demands of a rapidly changing industry. _ Identity insta [8] => Pieter De Buysser High Founder NXTGN Belgium email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker Pieter De Buysser is the founder of NXTGN, a consulting company supporting organizations in the adoption of AI. With a background in computer engineering, he has extensive experience as an AI strategist and advisor. Before founding NXTGN, Pieter worked at Deloitte as a senior data and AI strategy consultant, and he also held roles in innovation strategy for various businesses. At NXTGN, Pieter supports companies across industries in navigating the complexities of AI transformation, enabling them to incorporate AI into their strategies to gain a competitive advantage. In this capacity, he advises various companies in the printing industry on AI strategy. His approach emphasizes creating business value over merely improving productivity and tackling challenges in change, governance and talent in AI transformation. In addition to his advisory work, he provides AI strategy training at institutions like Ghent University, KU Leuven Continue and others, focusing on making AI accessible to business leaders. _ Identity insta ) )