Additional Info

• First Name: Anna
• Last Name: Vezzali
• Priority: High
• Job Title: Product and Strategic Designer
• Company: Ghelfi Ondulati S.p.A.
• Country: Italy
• Email: email
• LinkedIn: LinkedIn
• Facebook: Facebook
• Twitter: Twitter
• Session Timeslot: Session Timeslot
• Session Title: Session Title
• Session Track: Session Track
• Session Type: Session Type
• Session Location: Session Location
• Role: Speaker
• Bio: Anna Vezzali holds a Master's Degree in Integrated Product Design from Politecnico di Milano, where she completed studies focused on innovation methodologies and sustainable product development. Her academic background combines design thinking with strategic business approaches. At Ghelfi Ondulati S.p.A., a leader in Italy in corrugated packaging, Anna Vezzali has been Product and Strategic Designer since June 2023. The company's history of innovation spans from perfecting flexographic printing to pioneering the first adoption of digital printing on corrugated in Europe. Seven years ago, Ghelfi initiated a groundbreaking hybridization project, which led to the creation of a hybrid printing press that expanded capabilities in both the corrugated market and the paper flexible packaging sector, where Ghelfi has recently entered. Anna excels at bridging research and strategic marketing, leveraging her analytical skills to identify emerging market opportunities. Her collaborative approach facilitates productive partnerships between technical departments and market-facing teams. Working within Ghelfi's innovation team, she regularly engages with academic institutions and attends external events to translate insights into long-term projects and products that effectively respond to market needs within the product-system framework.
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